What’s worse, it’s rarely satisfying when you do make it to a new milestone in your grind to unlock the gear you need. Legion had legendary items that changed the way an ability functioned, which would also completely change the way classes played; the Azerite traits in the Battle for Azeroth are rarely as interesting. Instead, they are simply passive bonuses that, in most cases, help you do more damage without any extra effort on your part. While some classes are lucky enough to have traits that change their gameplay slightly, Blizzard has so far seemed to favor nerfing those traits out of viability for most specs.
If you already have a high-level character and want to quickly level up a new one, by far the best tools for the job are the items labeled “heirloom gear.” These pieces of gear have two very special properties — they bind to your account, so any character you own can use them, and they grant bonus experience. Their stats also scale with your character’s level up to a certain point, so you can equip a fresh character with heirloom gear and power through much of the game.
We’re also big fans of Simple Armory, which gives you a similar look at your overall progression acrosss the entire game, as well as a gorgeous, detailed graphical listing of all the achievements you’ve unlocked and all the mounts, companions, pets, and toys you’ve collected. The site makes it incredibly easy to see what you still have to get, if you’re a completionist. If you’re looking to fill out your collection of mounts, the site will even create a handy, optimized guide of how you should spend your day (or week) adventuring to acquire them all.
At 96 the standard wisdom is to immediately drop what you're doing and proceed to Spires of Arak and do the quests to unlock the Inn, granting a further 20% experience bonus while in that zone. You'll want to do that eventually anyway, but I'm not sure it outweighs the quest experience from Gorgrond. However, if you decided to go to Spires immediately at 96, restrict yourself only to bonus objectives and again leave Treasures until you're 100+. Make certain that when you being the quests to unlock the inn, you speak with the quest NPC to also learn Archaeology, since it's required to collect several of the treasures in Spires.
The Horde will now control most of Kalimdor, and the Alliance most of the Eastern Kingdoms. For a low-level character the quests and storylines won't change, but for high-level players many zones will see changes via phasing. Teldrassil is burned and Undercity is in ruins as the story progresses by phasing. At max level Arathi Highlands and Darkshore are phased to be updated to reflect their status as locations for Warfronts.
It's hard to step out of the shadow of Legion, which was utterly fantastic in almost every way, to enter an expansion where you get one item per boss in the last expansion because the rules have been changed to force more grinding, where you have to grind reputation in the old expansion that you probably skipped because rep grinds suck JUST to unlock allied races (who aren't fully unique races since they recycle old content such as animations), where questing has SOMEHOW become boring again and where your new abilities are given by items you'll swap out every level, meanwhile being only boring passive effects no one cares about.
The world quests aren’t necessarily bad, but they aren’t good either. I wouldn’t mind killing five of a type of monster or fighting one particular boss a few times, but after seven or eight, it starts to wear pretty thin. But going from levels in the mid-20s can take nearly 30,000 AP, so you’ll need more than world quests if you want to get your heart up in a reasonable time.