While leveling, try to make use of the new Battle of Azeroth experience gem, Insightful Rubellite, which gives you +5% experience. Equipping one of these requires a socket in your gear, so try to hold on to a piece of Legion gear with a socket or acquire one of the Legion Legendary rings since every class has one. Each of the rings includes a socket. You can acquire one of these rings rather easily by doing World Quests in Legion zones and acquiring 1,000 Wakening Essences that can be used to purchase a legendary ring in the Legion version of Dalaran.
Enchants. I honestly wasn't 100% certain which enchants were best, since scaling has screwed up a lot of things. IMO, just pick the enchant for each armor slot that has the highest bonus without level restrictions. The exception is that you'll definitely want Mark of the Hidden Satyr for your neck piece, and probably Elemental Force for your weapon. Both of these proc consistently and strongly across all levels.
But one major question that keeps popping up as players reach the level cap is, "what do I do when I hit Level 120?". On the surface, it would seem pretty simple that your next steps would be gearing up to raid. However, BfA doesn’t exactly make it clear how to go about doing that, and there are more options for future raiders and dungeoneers than ever before when it comes to endgame content.
At 98 you have the option to drop what you're doing and return to your capitol city to start the quest for your Legion Artifact weapon. However, I do not believe this is necessary to do right away unless you're struggling with kill speed in your current gear. I would recommend waiting for a natural pause, such as hearthing to repair and clear your bags. From 100 to 107 you won't even really fight mobs that often; only just enough to clear the way to any treasure you need to pick up.
The idea of the expansion came up after the heroes of Azeroth dealt with so much external threats like the Burning Legion. In their own words, "so when we talk about what's the biggest threat in this world, is it the titan or is it the dwarf paladin that put a hammer in that titan's head"? As such, the enemy (at least during the early parts of the scenario) will be the opposite faction, a "vast army of world-destroying forces".