If you just care about unlocking the ability to fly in the new expansion, and you should, the site’s Pathfinder tool is a must-bookmark. Its Character Planner is also incredibly useful for getting a sense of what you could (or should) do next, based on your recent activity, the gear you’re wearing (and would like to upgrade), achivements you’re close to unlocking, et cetera. If you want a simpler guide, the site also has a great list of all the activities you should be doing each day and week in Battle for Azeroth.
The world quests aren’t necessarily bad, but they aren’t good either. I wouldn’t mind killing five of a type of monster or fighting one particular boss a few times, but after seven or eight, it starts to wear pretty thin. But going from levels in the mid-20s can take nearly 30,000 AP, so you’ll need more than world quests if you want to get your heart up in a reasonable time.