Rank 3 is terrible design, if they we're most open about how they drop etc. I, as a avid LW collector (Yes I have all recipes in-game but IIRC 1 from vanilla, few from TBC that was removed due to stupid design), and I still dont have all rank3 from LW despite plenty of runs through the 5 mans for em...Ill just wait for next exp or w/e and stealth runs.
Mythic+ rewards will also go up by 30 item levels; however, during the first week of Season 2, rewards from end-of-run chests will be capped at Mythic 6 quality (item level 385), and the chest you open next week will contain Season 1 rewards if you do a Mythic+ run this week. (So, for example, if you do a Mythic 10 during the final week of Season 1, you’ll get a Season 1 item level 380 piece and 60 Residuum from your first Season 2 chest.)
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Recipe ranks basically make you more efficient at making stuff, either by letting you craft the same number of items for fewer materials or getting a higher yield from the same amount of materials. As an example, having a one-star rank recipe lets you craft items at a relatively inefficient way, but when you acquire two-star or even three-star recipes, it can almost feel like you are crafting items out of thin air because of the low amount of materials required for each craft.
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In a few months only mats will be worth anything. At this point we have people with tens of millions of gold and people with just a few thousands. A flask takes tons of mats to make, and they will sell for well over 10k gold each, so the casual players won't afford them. When people realize that the rich guys will always take buying from the AH over farming their own mats, the prices will go even higher, then casuals will notice how expensive flasks are, and they will pick up alchemy and make more flasks, driving the prices down again.