Level 120 comes and goes. Island Expeditions have unlocked, but it turns out they’re not much fun, and the most rewarding versions are only accessible to premade groups. You turn to Warfronts only to realize they’re not available this week. Fine. You can always grind out better gear. Except as you do, you notice your new gear has higher Azerite requirements than your old gear, which means your shiny new items have fewer unlocked traits than what they replaced. Discouraged, you decide to roll as one of the cool new Allied Races. Except you can’t because they’re all locked behind reputation grinds.
“For those of you who played Legion, the process will largely be familiar, though in Battle for Azeroth we’re trying to align the opening of a new raid tier with the start of new PvP and Mythic+ seasons, to avoid some of the awkward item-level leapfrogging that we saw during Legion (e.g. the Mythic Keystone cap repeatedly going up to 15 and then back down to 10).”, the game director writes.