-Azerite Gear- This has been the worst experience for many players as it was advertised as offering the player many options for customizing their character but all players do is Google "Icy veins (Spec/Class) azerite ranks" and select the best one. This is expected and really only gives players the illusion of choice as they're always going to pick the best one. This could have been done far better by not offering necessarily just damage increases in traits but offering some of the Legion Legendary item effects in Azerite slots. You know, certain Azerite traits would be better for PvP, some for raiding, some for 5 mans, some for soloing old content, etc. The other problem with Azerite gear is that it's locked based on you grinding an endless amount of Azerite for your neck piece (basically the stuff that increases the level of your neck piece). So when you get an item that should be an upgrade, it really isn't because you don't have all the traits unlocked. This complaint about how horrible this system is could go on forever, but I'll just leave it at that, horrible.
How much effort are you willing to put in? The days of clicking the mission table and collecting a big pile of gold a few hours later are behind us. Our gold-making options for this expansion are pretty much just farming (materials or rare drops), flipping, and professions. All of those things are a time investment. If you're not willing to do any of those things, you're probably not going to increase your income.
Thing is, as in real life, opportunity cost is the real key on this. I'm getting 2 tokens per month quite easily with just 3 toons (1 maxed only (yeah, pretty damn inefficient but I lack a lot of time to play :p)) just by flipping couple of things, food, flask, potions, bags, shirts (yeah, shirts!!), etc etc. Every damn penny/gold counts :p, just have to learn how your realm market works, what niches exist, which items are needed and undersupplied and which are oversupplied.
There's a few profession crafted pets in BfA on the horizon - Battle for Azeroth Tailoring is getting a Hot Air Balloon style pet, and BfA Alchemy looks to be getting a brand new Transmute Meat to Pet. There are some mount buff consumables from both BfA Leatherworking in the form of a mount barding, and Blacksmithing in Battle for Azeroth will be able to craft Stirrups and Hoofplates to increase mount speed and allow you to interact with things while mounted.