Still, it’s terrible to see the new expansion fail so spectacularly at iterating on Legion’s success. It’s hard to believe the two expansions came from the same company. Legion made you feel powerful and unique. Battle for Azeroth grinds at you by taking away as much as it gives. Sure, you can have a shiny toy. Sometimes. If you don’t get too carried away.
It is really, really a stark change of pace from WoD and Legion where just questing and killing things would result in at least a small but decent profit from a day's activities, typically of at least 1k and often 2k. But now to get that sort of return, I have to really focus on gold WQ's, not spend any money on anything that I don't absolutely have to, and do 45 minutes of Legion content.
Azeroth paid a terrible price to end the apocalyptic march of the Legion’s crusade—but even as the world’s wounds are tended, it is the shattered trust between the Alliance and Horde that may prove hardest to mend. As this age-old conflict reignites, gather your allies and champion your faction’s cause—for Azeroth’s future will be forged in the fires of war.

I'm aware that the LS chain can be xmuted up all the way up from GIO. This is great since it means ultimately you only need to track/acquire one item. The procs can certainly increase your profit margin, but as I said in my top-level comment the profitability of the whole endeavor is server-dependent. These numbers will of course vary from server to server, and for some it might be worth it.
"There will be some story-driven quest content, world quests, with a bit of catch-up gear, telling the story of the Horde incursion into the night elven lands, that will lead up to the actual burning of Teldrassil," he said. "We want to be sure we’re actually telling that story in the game. That’s going to be our pre-launch event that unfolds over the course of a week and a half or so. That will be available to everyone who’s playing World of Warcraft, regardless of whether you own BfA or not.
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Mythic+ rewards will also go up by 30 item levels; however, during the first week of Season 2, rewards from end-of-run chests will be capped at Mythic 6 quality (item level 385), and the chest you open next week will contain Season 1 rewards if you do a Mythic+ run this week. (So, for example, if you do a Mythic 10 during the final week of Season 1, you’ll get a Season 1 item level 380 piece and 60 Residuum from your first Season 2 chest.)

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