At 98 you have the option to drop what you're doing and return to your capitol city to start the quest for your Legion Artifact weapon. However, I do not believe this is necessary to do right away unless you're struggling with kill speed in your current gear. I would recommend waiting for a natural pause, such as hearthing to repair and clear your bags. From 100 to 107 you won't even really fight mobs that often; only just enough to clear the way to any treasure you need to pick up.
The power of items depends on their item level, which you can see on the item's tooltip; the higher the level, the better an item will be. However, the Warforging and Titanforging system - introduced in the Warlords of Draenor expansion - means that almost any item of Uncommon, Rare or Epic quality has a chance to ‘forge' to higher than its base item level: Warforging is up to +15, Titanforging is up to +45.
Meanwhile, on the island continents introduced in the Battle for Azeroth expansion, players level 110 and above who have unlocked world quests can participate in Faction Assaults. These special events, alternating between Alliance and Horde territory, will give each faction a chance to band together to defend their territory or invade their enemy’s via a series of world quests. The prize? Survival! Also faction, gear and gold. Maybe even some pride.
This expansion suffers from the Warlords of Draenor (WoD) effect, initially, players will think this is a great expansion but upon investing some time into the game they'll realize this game is a disaster. The pre-patch should have been our first warning with how poorly designed and executed that fiasco was, but beyond that, let's look at what the expansion itself offers:
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
Set sail for the previously unmapped isles of Azeroth. Battle in groups of three as you race against cunning rival intruders—or enemy players—to collect the island’s resources. Constantly evolving challenges await as you traverse frozen landscapes near Northrend, open the mysterious gates of an abandoned Gilnean castle, navigate a war between elementals and more.
You can also kick up your feet and watch your way through World of Warcraft’s story via Blizzard’s incredible cinematics—one of the company’s cornerstones. Sure, you’ll be spoiling yourself for parts of the game you have yet to uncover, and you might not know the importance of the various characters you’re watching, but you’ll at least get a pretty good sense of how World of Warcraft operates. Also, did we mention that Blizzard’s cinematics are gorgeous? We’d rather watch these than the Warcraft movie, that’s for sure.
Void elf - "Many have sought to harness the corruptive magic of the Void. Most who tried have fallen into madness. Determined to use this power for the good of Azeroth, Alleria Windrunner is the first mortal to succeed at defying the shadow's whispers. Coming to the aid of a group of her kin who nearly gave in to the darkness, Alleria has vowed to train these Void Elves to control the shadows within them and pledge their newfound powers to the Alliance."
Highmountain tauren - "Descended from Huln, brave hero of the War of the Ancients, the Highmountain tauren honor the spirits of earth, river, and sky. Though the Legion invaded their lands and sowed seeds of distrust between them, the tribes of Highmountain stand united once more. At long last they are ready to venture beyond their sacred mountain and stand beside their kin from Kalimdor, lending their nobility and strength to the mighty Horde."