For the first time since the release of World of Warcraft in 2004, Shadowlands will involve a level reduction ("level squish"), with player characters at level 120 (the level cap in Battle for Azeroth) reduced to level 50, with level 60 being the new level cap (as it had been in the original game). In what Blizzard has called a "New Game+ experience", newly-created characters will have an updated starting experience on an island called "Exile's Reach", which will introduce them to the game and its systems. For players new to World of Warcraft, characters who finish the starting experience on Exile's Reach will proceed to Battle for Azeroth content, while veteran players who create new characters can choose the expansion experience they wish to play through to level 50, at which point they would proceed to the Shadowlands.[6][7]

In previous expansions, entities like the Loa of Death Bwonsamdi, ex-Forsaken Queen Sylvanas Windrunner, and corrupted titan watcher Helya all have spoken of the Shadowlands, and for some, the desire to conquer it. Sylvanas' character arc throughout Battle for Azeroth ends with her seeking to control death itself, indicating that she will play a pivotal role in Shadowlands.
After being deposed as Warchief of the Horde in Battle for Azeroth, Sylvanas Windrunner travels to Icecrown Citadel in the Scourge-infested wastes of Northrend, and confronts the reigning Lich King, Bolvar Fordragon. Taking the Lich King's Helm of Domination from him, she tears it in two, shattering the veil between realities and opening a portal to the Shadowlands, Azeroth's afterlife. The Shadowlands have become warped in function during recent times. The Maw, a place in the afterlife reserved for the most sinful souls, is now absorbing all souls.[8]
In the opening cinematic, Sylvanas shatters the Helm of Dominion, breaching the veil between the material realm and the Shadowlands, an ancient dimension where the dead coalesces for judgment. Sylvanas' actions have upset the natural balance between life and death, and it's on players to enter the Shadowlands itself and repair the cycle before it is too late.
Certain playable races will receive new customization options (for example, humans will be able to customize their ethnicities, dwarves and trolls will gain tattoos, and undead will be able to show varying degrees of decay). The Death Knight class (added in Wrath of the Lich King) is being opened up to pandaren (added in Mists of Pandaria) and to all allied races (added in Legion and Battle for Azeroth); players who pre-ordered Shadowlands received access to death knights for these races with the release of Patch 8.3.0, Battle for Azeroth's last major content patch, on January 14, 2020.[7]
The Shadowlands are accessible upon death, where the player-character can roam, and can only be seen by other spirits.[8] The Spirit of Tony Two-Tusk describes the Shadowlands as all grey and dark, swirling clouds. While Uuna was in the Shadowlands,[9] she described it as dark and she was unable to see anything, though she could hear people interacting with her in the physical world. From within the Shadowlands, she could see the light of the naaru A'dal who was in the physical world, but it was so bright that it scared her. The moonlight at Lake Falathim allowed her to see a friend in the physical world.
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