And... that was it. New NPCs offered a glimpse of some truly amazing armor and weapons, none of which are currently available to players (and datamining suggests it may be a while, if ever, before they are.) There were no new appearances for players to farm, no items or pets or toys or titles to obtain, no achievements to complete. There was no repeatable, truly farmable content.
The expansion brings a major change to the PvP ruleset on each realm. Every realm by default only allows players to attack NPCs in the open world; players who wish to engage in world PvP now have a setting called "War Mode" that can only be toggled on or off in their faction's capital city (i.e. Stormwind for the Alliance and Orgrimmar for the Horde). While in War Mode, players have access to new talents and abilities, as well as a slightly accelerated rate of XP gain. Characters with War Mode activated are only able to see other players with War Mode, unless in their own capital cities.
A Mythic+ dungeon is a much more difficult version of the original, and loot doesn't drop directly from bosses; instead, a chest will spawn at the end containing a number of items that will increase depending on how quickly you cleared the zone. The level of this loot will increase based on the difficulty level (Keystone) of the dungeon you completed, starting at 345 and scaling to 370 for a M+10 or higher.
This kind of storytelling comes with problems, ones that players have been facing since the early days of the silent video game protagonist. Players in World of Warcraft have so much agency and choice when it comes to their own characters and how they build them. But despite their importance to the world itself, they can do nothing to change its story.