At 96 the standard wisdom is to immediately drop what you're doing and proceed to Spires of Arak and do the quests to unlock the Inn, granting a further 20% experience bonus while in that zone. You'll want to do that eventually anyway, but I'm not sure it outweighs the quest experience from Gorgrond. However, if you decided to go to Spires immediately at 96, restrict yourself only to bonus objectives and again leave Treasures until you're 100+. Make certain that when you being the quests to unlock the inn, you speak with the quest NPC to also learn Archaeology, since it's required to collect several of the treasures in Spires.
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
A "stat squish" and "item squish" was implemented to lower the numbers used in the game, e.g. a legendary item previously with a level of 1000 reduced to 265. Unique class-specific buffs are added back, i.e. mages' Arcane Brilliance and priests' Mark of Fortitude. Titanforging—a random event that raises the initial item level of an item gained via drops or rewards—is still in the game; however, if the item is one of those affected by the Heart of Azeroth, then that item cannot be titanforged.
On March 23, 2018, Zygor Guides announced that they would end support for their ESO guide. Later, via answers given on the forums, they confirmed they would not add a leveling guide for Summerset. Their guide is Public Domain with Zygor's blessing for the community to create guides. So I took it upon myself to create a Summerset guide for the ESO community.
Gold for riding training. Travel time is a SIGNIFICANT time sink while using quests to level. You don't want to wait to get it. In fact, while questing, the second you ding 40/60/70/80 you'll want to hearth and train it IMMEDIATELY! 10304 gold is the base cost, which will be modified by reputation. Also, make sure you're in a guild with the 10% riding speed bonus unless you're a class that already gets a mount-speed buff.
This kind of storytelling comes with problems, ones that players have been facing since the early days of the silent video game protagonist. Players in World of Warcraft have so much agency and choice when it comes to their own characters and how they build them. But despite their importance to the world itself, they can do nothing to change its story.
Dugi’s leveling guide is the leveling addon I’ve always used to level as fast as possible. It will show you where to go and what to do in-game, speeding up the leveling process. This is optional though, as the game already does a pretty good job at showing you where to go at all times. The addon does, however, come with a couple of other nice features and perks.