As late as possible. Early on, you’ll want to follow the missions in Battle for Azeroth right up until you get the option to send a follower on a two-hour long quest. As soon as you get there, stop doing the War Campaign missions. You can come back to them once you have reached something like 119 and a half and finish leveling with those if you want. If you don’t use these missions to cap off your leveling journey, then they’re the first thing you’ll want to do once you reach max level.
Each of those modes existed long before this latest expansion; raiding is a basic concept in MMOs, and Mythic+ was added in World of Warcraft’s last expansion. The problems with Battle for Azeroth’s endgame come from the systems it adds, which most often artificially gate progress where most of the fun can be found. If raids and Mythic+ are the carrot, we’re about to talk about the stick.
If you've been away from WoW for some time, you may not know that the game's Legion expansion focused on powering up an impressive "Artifact Weapon" throughout the duration of the expansion. In short, players have been using the same weapon for about two years now. Artifact weapons were pretty cool and bosses did drop Relics which were used to upgrade them. But after two years of using the same weapon, many players are looking forward to the thrill of having an actual weapon drop off of a raid boss again.
Valid pieces for Azerite empowerment are available for the chest, shoulder, and head slots of all classes. This equipment has multiple tiers of that can be unlocked, represented by a series of concentric wheels with icons representing individual powers; as individual powers are selected, they rotate into slots at the top of the interface, activating the selected benefit and locking out the others unless the player pays to reset their decision. Outer rings offer multiple choices, some based around the character's class and specification, others around the zone or circumstances in which the gear was acquired. The innermost circle offers no such options, instead being a boost to the level of the item itself, and thus providing a flat all-around benefit.
In addition, you'll want to pick up leg and shoulder enchants and have them in your bags. These enchants have a level requirement of 80/85, but can't be placed on items above iLVL 136. You can get around this by having a level 85-100 character apply the enchant before mailing it to the character you're leveling, thus getting use of the enchants before level 85. I've personally confirmed that this works.
You can also kick up your feet and watch your way through World of Warcraft’s story via Blizzard’s incredible cinematics—one of the company’s cornerstones. Sure, you’ll be spoiling yourself for parts of the game you have yet to uncover, and you might not know the importance of the various characters you’re watching, but you’ll at least get a pretty good sense of how World of Warcraft operates. Also, did we mention that Blizzard’s cinematics are gorgeous? We’d rather watch these than the Warcraft movie, that’s for sure.
Players’ relationships with the NPCs around them have been hit-and-miss over the years. One of the original issues with Thrall, the Horde’s original Warchief, is that players began to refer to him as “green Jesus,” because of how infinitely powerful and infallible he was. But he’s been gone since the Warlord of Draenor expansion, and with the death of Varian Wrynn and Vol’Jin at the start of Legion, the old guard hasn’t been there to guide players the same way as it used to be.