This kind of storytelling comes with problems, ones that players have been facing since the early days of the silent video game protagonist. Players in World of Warcraft have so much agency and choice when it comes to their own characters and how they build them. But despite their importance to the world itself, they can do nothing to change its story.
If you love running old content for transmog items, you'll love the new legacy loot system. Whenever a player enters a dungeon or raid where they are 10 or more levels above the content, the dungeon or raid bosses drop an amount of loot equivalent to what would have dropped for a full group when the content was current. That means players could earn loot for five people in dungeons and loot for 20 people after soloing a raid. The legacy loot system also drops other gear types, like cloth dropping for a plate wearer. It's now much easier to get the transmog gear you want, and you can also collect gear for your alts on the same run.
At 98 you have the option to drop what you're doing and return to your capitol city to start the quest for your Legion Artifact weapon. However, I do not believe this is necessary to do right away unless you're struggling with kill speed in your current gear. I would recommend waiting for a natural pause, such as hearthing to repair and clear your bags. From 100 to 107 you won't even really fight mobs that often; only just enough to clear the way to any treasure you need to pick up.
That lack of storytelling agency may soon change with Patch 8.1, Tides of Vengeance, which is coming to Battle for Azeroth soon. While there are plenty of fun gameplay changes that should make the expansion better, one of the most interesting additions is that of choice. In an upcoming quest, players will be able to choose whether they want to support Saurfang or Sylvanas — essentially honor or evil — in the struggle for Horde warchief.