Each of those modes existed long before this latest expansion; raiding is a basic concept in MMOs, and Mythic+ was added in World of Warcraft’s last expansion. The problems with Battle for Azeroth’s endgame come from the systems it adds, which most often artificially gate progress where most of the fun can be found. If raids and Mythic+ are the carrot, we’re about to talk about the stick.
Players’ relationships with the NPCs around them have been hit-and-miss over the years. One of the original issues with Thrall, the Horde’s original Warchief, is that players began to refer to him as “green Jesus,” because of how infinitely powerful and infallible he was. But he’s been gone since the Warlord of Draenor expansion, and with the death of Varian Wrynn and Vol’Jin at the start of Legion, the old guard hasn’t been there to guide players the same way as it used to be.