Enchants. I honestly wasn't 100% certain which enchants were best, since scaling has screwed up a lot of things. IMO, just pick the enchant for each armor slot that has the highest bonus without level restrictions. The exception is that you'll definitely want Mark of the Hidden Satyr for your neck piece, and probably Elemental Force for your weapon. Both of these proc consistently and strongly across all levels.
-Azerite Gear- This has been the worst experience for many players as it was advertised as offering the player many options for customizing their character but all players do is Google "Icy veins (Spec/Class) azerite ranks" and select the best one. This is expected and really only gives players the illusion of choice as they're always going to pick the best one. This could have been done far better by not offering necessarily just damage increases in traits but offering some of the Legion Legendary item effects in Azerite slots. You know, certain Azerite traits would be better for PvP, some for raiding, some for 5 mans, some for soloing old content, etc. The other problem with Azerite gear is that it's locked based on you grinding an endless amount of Azerite for your neck piece (basically the stuff that increases the level of your neck piece). So when you get an item that should be an upgrade, it really isn't because you don't have all the traits unlocked. This complaint about how horrible this system is could go on forever, but I'll just leave it at that, horrible.
Heirlooms. At the bare minimum you make sure all the armor pieces upgraded to 110, since this is the lion's share of your experience increase. Neck and Ring upgrades are secondary, but still important due to being able to enchant them. Trinkets can't be enchanted, but you'll want them at max as well, if only to save time by not having to worry about replacing them as you level.