As late as possible. Early on, you’ll want to follow the missions in Battle for Azeroth right up until you get the option to send a follower on a two-hour long quest. As soon as you get there, stop doing the War Campaign missions. You can come back to them once you have reached something like 119 and a half and finish leveling with those if you want. If you don’t use these missions to cap off your leveling journey, then they’re the first thing you’ll want to do once you reach max level.
I guess maybe I'm familiar enough with it to just slam it out. I don't recall any low droprate quests as bad as 5%. Although Blizzard has been screwing with stuff lately. Do you remember which quest it was? A lot of those can be skipped if they're too tedious. Like literally ALL the quests on that little island in the NE corner of the map with the ghost pirates underwater and the dragon whelps.
The prepatch for Legion, for example, offered players in-game demon invasions throughout the world of Azeroth, presenting opportunities for new appearances, feats of strength, a pet, a toy, gear that provided a catch up in power for those with alternate characters or who hadn't played in a while and the opportunity to infect other players via an in-game mechanic.
Anyway, however you choose to get to the addon's menu, choose guide list and then pick the zone you want to quest in. There are some zones that will autoselect based on quests in your log, but not all guides or all quests are set up that way. (If you don't want to switch to a guide that auto-pops up choose "not now" or "never") As you can see in the screenshot, there are various categories of guides. Most max level content (such as Argus) is found in Achievements rather than leveling.

And... that was it. New NPCs offered a glimpse of some truly amazing armor and weapons, none of which are currently available to players (and datamining suggests it may be a while, if ever, before they are.) There were no new appearances for players to farm, no items or pets or toys or titles to obtain, no achievements to complete. There was no repeatable, truly farmable content.
War mode is essentially a toggle that allows players to switch PvP mode on or off at will, regardless of what kind of server they are located on. Players who complete quests with War Mode turned on will reap additional rewards. Players will also have additional PvP talents that are only active during War Mode. With no flying in Battle for Azeroth until next year most likely, this could make running into a player of the opposite faction exciting and nerve-wracking again.

In World of Warcraft®: Battle for Azeroth™, the seventh expansion to Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game, the fall of the Burning Legion sets off a series of disastrous incidents that reignites the conflict at the heart of the Warcraft® saga. As a new age of warfare begins, Azeroth’s heroes must set out on a journey to recruit new allies, race to claim the world’s mightiest resources in order to turn the tides of war, and fight on several fronts to determine whether the Horde or Alliance will lead Azeroth into its uncertain future.
The zone you start in isn't under your control, in as much as it's pre-selected for you based on your race. But for leveling purposes we want to make scaling work for us as much as possible. That means sticking to the lower level zones. Even though scaling will increase the level of the quests and mobs in those zones, the layout and design of them is built for a player with no mount. So you'll blaze through them and gain more exp/hour than higher level zones which assume you DO have a mount.
Dugi’s leveling guide is the leveling addon I’ve always used to level as fast as possible. It will show you where to go and what to do in-game, speeding up the leveling process. This is optional though, as the game already does a pretty good job at showing you where to go at all times. The addon does, however, come with a couple of other nice features and perks.
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