First, a bit of context: I've been playing the game since six months before it was originally released, and I make no apologies about liking it. It's getting long in the tooth, as with all games that have been on the market for 14 years, but Blizzard seems committed to continuous improvement. The last expansion, Legion, was the best the company had ever released. (Stop arguing, Wrath of the Lich King fan boys. It's true and you know it.)
-Azerite Gear- This has been the worst experience for many players as it was advertised as offering the player many options for customizing their character but all players do is Google "Icy veins (Spec/Class) azerite ranks" and select the best one. This is expected and really only gives players the illusion of choice as they're always going to pick the best one. This could have been done far better by not offering necessarily just damage increases in traits but offering some of the Legion Legendary item effects in Azerite slots. You know, certain Azerite traits would be better for PvP, some for raiding, some for 5 mans, some for soloing old content, etc. The other problem with Azerite gear is that it's locked based on you grinding an endless amount of Azerite for your neck piece (basically the stuff that increases the level of your neck piece). So when you get an item that should be an upgrade, it really isn't because you don't have all the traits unlocked. This complaint about how horrible this system is could go on forever, but I'll just leave it at that, horrible.