The idea of the expansion came up after the heroes of Azeroth dealt with so much external threats like the Burning Legion. In their own words, "so when we talk about what's the biggest threat in this world, is it the titan or is it the dwarf paladin that put a hammer in that titan's head"? As such, the enemy (at least during the early parts of the scenario) will be the opposite faction, a "vast army of world-destroying forces".
Players’ relationships with the NPCs around them have been hit-and-miss over the years. One of the original issues with Thrall, the Horde’s original Warchief, is that players began to refer to him as “green Jesus,” because of how infinitely powerful and infallible he was. But he’s been gone since the Warlord of Draenor expansion, and with the death of Varian Wrynn and Vol’Jin at the start of Legion, the old guard hasn’t been there to guide players the same way as it used to be.