In previous expansions, entities like the Loa of Death Bwonsamdi, ex-Forsaken Queen Sylvanas Windrunner, and corrupted titan watcher Helya all have spoken of the Shadowlands, and for some, the desire to conquer it. Sylvanas' character arc throughout Battle for Azeroth ends with her seeking to control death itself, indicating that she will play a pivotal role in Shadowlands.
The spell called "spiritual projection" or "astral projection" brings the caster to the Twisting Nether instead of the Shadowlands; and the Twisting Nether is also referred as "realm of ghosts". However, both planes don't appear to be related, as Outland is floating on the Twisting Nether, but the Shadowlands can be reached in Outland in The Burning Crusade.
Shadowy Tormentors inhabit this dimension, and emerge from it to torment death knights such as Koltira Deathweaver. The Lich King originally kept them at bay, but after the Knights of the Ebon Blade left his service, the tormentors are now loose upon them. He even appears in the World of the Dead, as he calls it, riding a frost wyrm during  The Power to Destroy.
Certain playable races will receive new customization options (for example, humans will be able to customize their ethnicities, dwarves and trolls will gain tattoos, and undead will be able to show varying degrees of decay). The Death Knight class (added in Wrath of the Lich King) is being opened up to pandaren (added in Mists of Pandaria) and to all allied races (added in Legion and Battle for Azeroth); players who pre-ordered Shadowlands received access to death knights for these races with the release of Patch 8.3.0, Battle for Azeroth's last major content patch, on January 14, 2020.
The Shadowlands will feature five major zones - Bastion, Ardenweald, Revendreth, Maldraxxus, and the Maw. In the center will be the city of Oribos, which functions as the main player hub similar to Shattrath City in Outland in The Burning Crusade or Dalaran in Wrath of the Lich King and Legion. There will be four new dungeons for leveling, four more at maximum level, and a new raid. In addition, a new roguelike "endless dungeon" called Torghast, Tower of the Damned, will be introduced for both solo and group play.
Adventurers entering the Shadowlands will find the realm of the dead in disarray. In the natural order of things, souls are sorted and sent on to an afterlife realm appropriate to the lives they lived, but starting around the time of the Burning Legion's third invasion of Azeroth, all souls who have perished—including the innocents slain at Teldrassil—are being funneled directly into the Maw. The Shadowlands are starving for anima even as the Maw continues to grow from the glut of fresh souls. Sylvanas Windrunner has been seemingly perpetrating acts to bring about great amounts of death and destruction. In partnership with the Jailer, they have been working toward a common end for some time.