It's not just the publishers, it's also impatient gamers who (in the main) can't allow any deviation from when they want to see the game published - even when devs postpone the release due to their belief that it's not ready.Some people just don't want to wait - either for the money to start rolling in or to start playing a game they've managed to over hype in their own minds.
Heirlooms are special pieces of armor that level up with your character, so they have stats that are always respectable for your character’s level (up to level 110). Heirlooms that fit the head, shoulder, chest, legs, and back armor slot offer an experience bonus. The total bonus is 45 percent if you have them all. It’s also possible to acquire a ring that adds another 5 percent, but you must win a fishing contest acquire it, and that can take some time.
Another thing that disappointed me was how Zygor artificially separated their Pet & Mount, Titles Reputations & Macros from the Achievement & Profession guide to inflate their prices. This angered a lot of their existing customers like myself. Those guides should have been included with the Achievement guide because things like Pets, Mounts, Titles and Reputation involve completing a lot of achievements.