It's not just the publishers, it's also impatient gamers who (in the main) can't allow any deviation from when they want to see the game published - even when devs postpone the release due to their belief that it's not ready.Some people just don't want to wait - either for the money to start rolling in or to start playing a game they've managed to over hype in their own minds.
At 96 the standard wisdom is to immediately drop what you're doing and proceed to Spires of Arak and do the quests to unlock the Inn, granting a further 20% experience bonus while in that zone. You'll want to do that eventually anyway, but I'm not sure it outweighs the quest experience from Gorgrond. However, if you decided to go to Spires immediately at 96, restrict yourself only to bonus objectives and again leave Treasures until you're 100+. Make certain that when you being the quests to unlock the inn, you speak with the quest NPC to also learn Archaeology, since it's required to collect several of the treasures in Spires.
We’ve spent a lot of space giving advice for those with less experience in the nuances of World of Warcraft. If you’re a player who generally knows how to get around the game—or did at one point—you’re probably still going to feel a little stuck if it’s been a decent amount of time since you last played. For example, why does your favorite weapon no longer work the way it used to? What’s the latest currency you have to know about? Should you ever waste time hanging out in your Garrison again?
If you’d rather read than watch, there are also plenty of resources you can use to acclimate yourself to World of Warcraft, figure out what to do next, and ask questions when you’re feeling stuck. For the basics, we recommend reviewing Wowhead’s “Guide on How to Play World of Warcraft,” which is definitely worth scanning if you’re new to massively multiplayer online games or just want to get a sense of how Blizzard’s approach differs from others you’ve played.
Even though the guide was developed with a hunter, the guide can be followed by any class. Except you have to do your class's quests which aren't a whole lot. I do have full intention to make my guide friendly with all classes in the future by listing all of their steps as well. There will be a toggle that allows you to show which class's steps you want to see in the guide. But this is coming later.
Players’ relationships with the NPCs around them have been hit-and-miss over the years. One of the original issues with Thrall, the Horde’s original Warchief, is that players began to refer to him as “green Jesus,” because of how infinitely powerful and infallible he was. But he’s been gone since the Warlord of Draenor expansion, and with the death of Varian Wrynn and Vol’Jin at the start of Legion, the old guard hasn’t been there to guide players the same way as it used to be.