As late as possible. Early on, you’ll want to follow the missions in Battle for Azeroth right up until you get the option to send a follower on a two-hour long quest. As soon as you get there, stop doing the War Campaign missions. You can come back to them once you have reached something like 119 and a half and finish leveling with those if you want. If you don’t use these missions to cap off your leveling journey, then they’re the first thing you’ll want to do once you reach max level.
At 96 the standard wisdom is to immediately drop what you're doing and proceed to Spires of Arak and do the quests to unlock the Inn, granting a further 20% experience bonus while in that zone. You'll want to do that eventually anyway, but I'm not sure it outweighs the quest experience from Gorgrond. However, if you decided to go to Spires immediately at 96, restrict yourself only to bonus objectives and again leave Treasures until you're 100+. Make certain that when you being the quests to unlock the inn, you speak with the quest NPC to also learn Archaeology, since it's required to collect several of the treasures in Spires.
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Warmode is one of the real stand-out features of Battle for Azeroth, even if it is a somewhat controversial one. Warmode tries to revolutionize world PvP like the game has never seen. By switching on Warmode, you enter a new version of your server with only other people looking to fight out in the world. The result is a more volatile world where fights can break out at any time, and groups from to go fight the opposing faction.

In addition, you'll want to pick up leg and shoulder enchants and have them in your bags. These enchants have a level requirement of 80/85, but can't be placed on items above iLVL 136. You can get around this by having a level 85-100 character apply the enchant before mailing it to the character you're leveling, thus getting use of the enchants before level 85. I've personally confirmed that this works.
Even if you don’t have flying in WoD be sure to get the WoD handy notes. If you have flying simply fly and pick up all the treasures that you can and do bonus objectives. Not every single piece of treasure will be worth it though as some are hidden in caves or are just hard to get. So if you find yourself spending more than a few minutes finding a treasure, just skip it and move on, there is plenty of treasure to go around.
At the end of Legion, the titan Sargeras was imprisoned, but not before he plunged his sword into the planet Azeroth. This not only devastated a massive area (much of the desert zone of Silithus is now cracked and scorched), but badly wounded the gestating titan inside. While the heroes managed to ablate the worst of the damage (at the cost of the majority of their artifact weapons' mythic power), the world is still wounded and bleeding a substance called "Azerite," which has great magical potential. The Horde Warchief, Sylvanas Windrunner, attempts to consolidate Horde power on Kalimdor and gain a monopoly on Azerite (which is primarily found at the southern end of the continent). Her campaign to do so, the War of Thorns, formed a pre-launch event for the expansion and ends with the major Night Elf holdings on the continent seized or (in the case of their capital city of Darnassus) annihilated. The Alliance makes a retaliatory strike against her home base, the Undercity, which was formerly the human capital of Lordaeron. This succeeds in driving the Horde out, but before leaving Sylvanas saturates the area with disease and toxins that render it uninhabitable. With this tit-for-tat military exchange, the Horde has almost complete control over Kalimdor, while the Alliance has near-total dominion over the Eastern Kingdoms.[4] With further conflict inevitable, Battle for Azeroth takes the two factions to the continents of Kul Tiras and Zandalar to recruit new allies in order to turn the tides of war.[4]
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
If you’ve seen or heard people getting excited for World of Warcraft because it’s “getting back to its roots,” thanks to a renewed focus on the shared hatred between the game’s two major factions—Horde and Alliance—in its new Battle for Azeroth expansion, maybe you’re tempted to sign up and give the game a whirl. Or, if you haven’t played in years, perhaps you’re curious to see what’s changed.
You can try joining a Discord server themed around the class you’re playing, how you like to play World of Warcraft (achievement hunting, dungeon-running, player-versus-player combat, etc.), or your location, to name a few examples. World of Warcraft also has player communities built directly into the game. Find a community themed for newbies, or whatever else you want, and you’ll have a great resource to go to with questions. You might even make a few friends (or fellow adventurers).
Sometimes that requires players to earn gear to give them greater powers that they haven’t yet unlocked. That sense of progression is at the center of what makes World of Warcraft great and so successful over the last 14 years. There should always be a balance between gaining gear and strength through lower-level content and taking on the hardest challenges the game has to offer. With Battle for Azeroth, Blizzard has missed the mark. Getting to elite status just requires grinding content that isn’t fun, instead of players demonstrating their skills.
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
If you love running old content for transmog items, you'll love the new legacy loot system. Whenever a player enters a dungeon or raid where they are 10 or more levels above the content, the dungeon or raid bosses drop an amount of loot equivalent to what would have dropped for a full group when the content was current. That means players could earn loot for five people in dungeons and loot for 20 people after soloing a raid. The legacy loot system also drops other gear types, like cloth dropping for a plate wearer. It's now much easier to get the transmog gear you want, and you can also collect gear for your alts on the same run.
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