It's hard to step out of the shadow of Legion, which was utterly fantastic in almost every way, to enter an expansion where you get one item per boss in the last expansion because the rules have been changed to force more grinding, where you have to grind reputation in the old expansion that you probably skipped because rep grinds suck JUST to unlock allied races (who aren't fully unique races since they recycle old content such as animations), where questing has SOMEHOW become boring again and where your new abilities are given by items you'll swap out every level, meanwhile being only boring passive effects no one cares about.
This week, the story began: A short series of quests begin to pit Alliance and Horde against each other, and the skirmishes over territory that will soon be destroyed began. Realistically, that meant players had about 20-30 minutes of questing, at which point (without any in-game announcement or breadcrumbs) four world quests opened up in an existing contested zone.
And... that was it. New NPCs offered a glimpse of some truly amazing armor and weapons, none of which are currently available to players (and datamining suggests it may be a while, if ever, before they are.) There were no new appearances for players to farm, no items or pets or toys or titles to obtain, no achievements to complete. There was no repeatable, truly farmable content.