Most heirlooms only work in a limited level range in their default form and must be upgraded to work at higher levels. That costs gold, and you’ll need around 30,000 gold to outfit yourself with a fully upgraded set (counting only those that give you bonus experience). You may need to spend some time on a boosted character to acquire the gold you need to outfit another character with heirlooms, but it’s well worth the effort.
A dungeon should take about half an hour to 45 minutes, that is reasonable. What did we do to Maw of Souls because it was by far the fastest dungeon to spam run for AP? Nerfed its yield. Same happened to dungeons. Except instead of nerfing the XP, they adjusted the clear speed to justify the experience a bit more. Is it perfect? Nah, a lot of dungeons aren't even that long with updates. At most a clear takes 5 mins more.
This includes the “Tides of Vengeance” campaign missions, which continue the War campaign introduced when the expansion launched. Two new island expeditions called Jorundall and Havenswood were also added. Weekly quests also require less Azerite than they did in the past, Mythic and player-versus-player islands award more Artifact power, and new vendors were made available.
Dugi’s leveling guide is the leveling addon I’ve always used to level as fast as possible. It will show you where to go and what to do in-game, speeding up the leveling process. This is optional though, as the game already does a pretty good job at showing you where to go at all times. The addon does, however, come with a couple of other nice features and perks.