The four zones that comprise the Shadowlands are ruled by "Covenants", similar to the Class Orders introduced in Legion. Each Covenant will have its own campaign, similar to the War Campaign in Battle for Azeroth, with gear specific to the faction and abilities both universal and determined by class. The four covenants are the Kyrian of Bastion, the Night Fae of Ardenweald, the Venthyr of Revendreth, and the Necrolords of Maldraxxus. Players experiencing the Shadowlands content for the first time will need to reach level 60 before they can choose to pledge themselves to a Covenant, while alts are able to do so at the start of the Shadowlands content.
In previous expansions, entities like the Loa of Death Bwonsamdi, ex-Forsaken Queen Sylvanas Windrunner, and corrupted titan watcher Helya all have spoken of the Shadowlands, and for some, the desire to conquer it. Sylvanas' character arc throughout Battle for Azeroth ends with her seeking to control death itself, indicating that she will play a pivotal role in Shadowlands.
The Shadowlands has long been referenced in World of Warcraft lore, but their origins and true nature remain a mystery. One thing is for certain; the Shadowlands are inextricably tied to death and decay. It stands opposed to the verdant spiritual realm of the Emerald Dream, which represents a vision of reality untarnished by corruption and mortal intervention.
Sometimes, the spirits roam the Shadowlands without resting. It can be because their resting place wasn't complete, because of a battle in their resting place or because of the corruption of their resting place. To bring eternal peace to the souls, it is needed to destroy the source of corruption or by making a ceremony with items such as [Tuskarr Ritual Object]. A spirit in the Shadowlands can, with enough power over other souls, tear a hole into the living world once they are strong enough. This is how Jin'do returned to Azeroth.