The four zones that comprise the Shadowlands are ruled by "Covenants", similar to the Class Orders introduced in Legion. Each Covenant will have its own campaign, similar to the War Campaign in Battle for Azeroth, with gear specific to the faction and abilities both universal and determined by class. The four covenants are the Kyrian of Bastion, the Night Fae of Ardenweald, the Venthyr of Revendreth, and the Necrolords of Maldraxxus. Players experiencing the Shadowlands content for the first time will need to reach level 60 before they can choose to pledge themselves to a Covenant, while alts are able to do so at the start of the Shadowlands content.
In the opening cinematic, Sylvanas shatters the Helm of Dominion, breaching the veil between the material realm and the Shadowlands, an ancient dimension where the dead coalesces for judgment. Sylvanas' actions have upset the natural balance between life and death, and it's on players to enter the Shadowlands itself and repair the cycle before it is too late.
After being deposed as Warchief of the Horde in Battle for Azeroth, Sylvanas Windrunner travels to Icecrown Citadel in the Scourge-infested wastes of Northrend, and confronts the reigning Lich King, Bolvar Fordragon. Taking the Lich King's Helm of Domination from him, she tears it in two, shattering the veil between realities and opening a portal to the Shadowlands, Azeroth's afterlife. The Shadowlands have become warped in function during recent times. The Maw, a place in the afterlife reserved for the most sinful souls, is now absorbing all souls.
In classic World of Warcraft expansion "Wrath of the Lich King," Alliance soldier Bolvar Fordragon replaced Arthas Menethil as the avatar of the Lich King, ruler of the undead Scourge on Azeroth. Pledging to keep the ravenous dead at bay, Bolvar was sealed into the Frozen Throne, entombed in the haunted armor of the Lich King. It looks as though Bolvar is set to play a central role in the next WoW expansion, tentatively dubbed "Shadowlands."
Beings of death are ancient and powerful, and it is dangerous to meddle in their realm. When Odyn peered into the Shadowlands, he saw some of its inhabitants: souls in torment, the husks of the dead, ghostly wraiths with no face, and others with no form, all made of death itself. This was enough to frighten even him. Several races in the Shadowlands, such as the kyrian of Bastion, are souls of deceased mortals who have been transformed to serve a new purpose. If one of these former mortals is killed in the Shadowlands, they die permanently. Other creatures—such as dredgers and stewards—are endemic to the Shadowlands and are naturally born from the magic of death to serve the different realms and help facilitate the process of the afterlife. If one such creature of death is killed, their energy is recycled back into the Shadowlands, and eventually another member of the same race will manifest to take the place of the one that was killed.
Claim a covenant's power: players will be called upon to forge a bond with one of four covenants that rule Shadowlands' new zones, setting the tone for their journey through the expansion with a full covenant campaign. As they level up, they'll get new abilities based on their choice, including class-specific abilities for each Covenant—as well as developing soulbinds with specific covenant members, which grant them access to that character's specific traits and bonuses.
The Shadowlands can be seen as a shadowy version of the physical world, and can be routinely visited as a spirit when player characters die. Governed by the Covenants, the four ruling realms of the Shadowlands are Bastion, Ardenweald, Revendreth and Maldraxxus (although countless others exist), which serve as the main setting of World of Warcraft's eighth expansion.